My 5cents on Marketing & Innovation

I believe Marketing and Innovation are the driving forces behind companies looking for topline growth and long term success. Here's my 5cents on what's good, bad & why.

Dangers of Hypothetical questions

Highly intersting article out of #StanfordGSB on the impact of Hypothetical questions on peoples perceptions. I had the privlege of meeting Baba Shiv during my course at Stanford, where he opened our eyes to the different perceptions consumers have based on the shopping environment. Enjoy this unique look into how the human brain works… without us knowing sometime.

http://www.gsb.stanford.edu/news/research/shiv_question_2011.html

  1. 5centmarketing posted this